Subsurface Global rebrands to WeConnect Energy

Proudly unveiling our new identity: WeConnect Energy.

September 27, 2023

Subsurface Global is excited to announce that we are rebranding to WeConnect Energy from September 27th, 2023.

This strategic move reflects the company's commitment to servicing the evolving needs of its current customer base, expanding and diversifying across Upstream, Corporate, Low Carbon and New Energy markets. The decision to undergo this significant transformation highlights WeConnect Energy’s aim to enhance its services and broaden its global reach. This evolution will expand our company’s foundational expertise in subsurface and drilling, while paving the way to venture further into wider energy sectors, specialising at senior technical, corporate and executive levels.  

“We have transitioned from our original identity, Subsurface Global, to a name that more accurately captures our ambition and vision: WeConnect Energy,” said Richard Madden, CEO, and founder of Subsurface Global. "WeConnect Energy has been forged from our entrepreneurial culture and a creative response to solving challenges within the energy sector. This rebrand allows us to better align with the dynamic energy landscape and provide even greater value to our clients, whilst remaining as committed as ever, to our loyal customer base."

"We are all excited about this new chapter in our company's journey," said Peter Bottomley, Chief Operating Officer. "We have the confidence and ambition to embrace the opportunities presented by the evolving energy mix, all the while maintaining our industry recognised high-standards and results-driven approach to recruitment. Our specialist services to the subsurface and drilling industry will continue to thrive, and represent our blueprint for further expansion across Upstream, Corporate, Low Carbon and New Energy markets.”

From our Scottish headquarters in Edinburgh, WeConnect Energy aspires to be one of the top global energy recruitment specialists. Our ambitions involve tripling both our Edinburgh and Abu Dhabi headcount within the next three years, creating a world-class graduate programme, and expanding our global reach into the US and Asian markets.

Subsurface Global, which celebrated its 15th anniversary in August, was proudly part of Scale-up Scotland 2.0, a programme designed to provide strategic support to high-growth companies with the potential to achieve over £100 million turnover. WeConnect Energy is delighted to continue on this journey with Scale-up Scotland, and to be an active member of this programme going forward.

On a final note, this rebrand will not affect the way WeConnect Energy operates and, of course, our commitment to delivering exceptional service remains unchanged. We would like to thank all our customers, partners and stakeholders for their continued support and trust in us, and we look forward to the exciting future opportunities throughout our next phase of growth as WeConnect Energy.


As of September 27th, 2023, we will be known as WeConnect Energy. All aspects of the business have been updated accordingly to reflect this change.

Why are we rebranding?

The energy sector is constantly changing, and to remain in a position of strength, we need to be equally adaptable. That means understanding what we do well and rearticulating our point of difference in a clear, purpose-driven, and single-minded way. For this reason, we have changed our name from Subsurface Global to WeConnect Energy. Our new brand identity will present new opportunities for growth while strengthening our offering to meet the demands of clients worldwide.

What is remaining the same?

What will never change is the value we place on the relationships with our clients worldwide and our commitment to delivering brilliant, best-in-class service. Our values, vision, mission, and commitment to customers will continue to define the company and remain our top priority. Our leadership, recruitment and business support teams will not change. We will continue to use our knowledge and commercial nous to connect the right people with the right opportunities. Because connecting is what we are all about. Nothing expresses that better than WeConnect Energy.

What is changing?

From a brand perspective, all our visuals have changed, including our logo, font, and colours. Our website is now, and we have a new primary social media account on LinkedIn. We will continue to operate and post within our two established accounts to best serve our followers in each account - Subsurface and Drilling.

What if I see any of the old Subsurface Global/SSG Drilling branding online?

While we’ve taken care to try and remove all brand references, some may slip through the cracks. If you notice any, we would be very grateful if you could let us know via

What if I have any more questions that haven’t been answered?

If you have any questions or want to know more about this rebrand, please contact, or alternatively, feel free to reach out to your account manager.